□ By Yuan Nan, Vice President of Phoenix Publishing & Media, Inc.
In recent years, Phoenix Publishing & Media, Inc. (PPM) has aimed to become an internationally renowned publishing and media corporation with strong core competitiveness, significant cultural influence, robust international communication capabilities, and comprehensive strength. With an open attitude, PPM has strengthened its exchange and cooperation with global publishers, telling Chinese stories well and making China's voices heard while also introducing excellent copyrights from overseas. This effort aims to enhance cross-cultural and cross-linguistic publishing capabilities and usher in a new stage of high-quality international publishing cooperation. From 2021 to 2023, PPM has ranked in the top ten of the “Global 50 Publishing Ranking” for three consecutive years, maintaining its position as the leading Chinese publisher selected for this honor.
Promoting high-quality copyright trade
PPM has endeavored to enhance its capability of content innovation and cultural influence. A large number of premium books have been released. Through strong alliance with the world's publishers, PPM's high-quality products for “going global” are gradually becoming world-class publications.
Additionally, PPM places great emphasis on introducing advanced overseas cultural achievements. Over the past five years, the group has introduced nearly 2,000 overseas works. For example, the Overseas China Studies series (“海外中国研究丛书” ) has published a total of 225 books, becoming a benchmark of Chinese academic publishing.
Encouraging high-quality development in global publishing through integration of five elements
PPM has always focused on its core publishing business, integrating “content, channels, platforms, teams, and translation” to strengthen international communication.
Firstly, PPM strengthens content construction by planning early and creating high-quality books that reflect China's initiatives, solutions, and wisdom, as well as promoting excellent traditional Chinese culture. Secondly, it expands professional channels by actively strengthening communication and collaboration with various domestic cultural institutions to accumulate resources for international business development. Relying on its existing overseas business, PPM actively develop partnership with overseas publishers, while maintaining stable copyright trade channels. Thirdly, PPM attaches great importance to the construction and innovation of communication, and uses platforms to enhance export-oriented content and channels. Fourthly, it constructs professional talent teams by focusing on the development of export-oriented products and professional teams familiar with copyright business. Fifthly, it establishes multilingual translation teams. PPM established its International Publishing and Translation Experts Panel and has developed multilingual translation resources, overcoming the quality bottleneck of products' “going global”.
Enhancing brand awareness of Phoenix global publishing
In recent years, PPM has actively participated in international book fairs, and hosted various cultural exchange activities. These important international book fairs help PPM to be engaged in extensive exchanges with publishers from various countries, deepen its understanding of industry trends and emerging fields, and promote the quality of international publishing cooperation.
Since 2013, PPM has set up booths at London Book Fair every year. Through cooperation with international publishers, writers, translators, and cultural institutions, PPM continues to accumulate and produce cultural products that align with the international market, thereby expanding its brand influence.
Furthermore, international book fairs serve as important platforms for international anthology projects. The World Canals series (《世界运河文丛》) is scheduled to be published in 2024 and will be exhibited at important events such as the World Canal Conference, London Book Fair, and Frankfurt Book Fair, to introduce Grand Canal culture to the world.