In 2017, the Encyclopedia of China Publishing House used its own excellent resources to establish Joint Editorial Offices(JEO) with two partners,namely the USA's Berkshire Publishing Group and the Springer Nature Group. In cooperation with Springer Nature on building a JEO for English version of Encyclopedia of China, ECPH is moving to put the Encyclopedia of China online, with the help of Springer Nature and their technological capabilities and influence on the international market.
We know that the Encyclopedia of China is an excellent vehicle for the "Going Out" program. These books provide readers with a real and modern view of China that is most full of special characteristics. This presents a view of China which is real, three-dimensional and comprehensive. Based upon this kind of thinking we actively work with overseas publishing houses to make encyclopedic content more suited to overseas readers.
Promoting online encyclopedia is also a big trend in encyclopedia publishing. At the start of 2017, the Springer Nature Group contacted ECPH, and both of us came together over the project of putting an encyclopedia online. Springer Nature has already published more than 200 online encyclopedia, making it a major publisher of publishing encyclopedia online, and has objectives that are relatively more in line with those of ECPH. Springer Nature is also aware of the academic value of the Encyclopedia of China. After coming to understand the entire scale, editorial direction, and the inherent academic and professional team, springer confirmed their wishes to establish a joint editorial office with us. We both have a consensus on the selection and editing of topics for the encyclopedia.
Within the operation of the JEO, professional foreign editors familiar with Chinese culture contribute localised work to the encyclopedia, including translation, editing and review. These contents are expressed in more authentic English, in a format that is more suited to overseas readers. This makes for a window that allows overseas readers to notice, understand and read about China. In this way the encyclopedia can walk out of the Chinese sphere and onto the international stage; at the same time this is proof of Chinese knowledge advances after 40 years of opening up and reform.
ECPH has successively established English-language joint editorial offices with Berkshire and Springer Nature for Chinese-themed encyclopedia and the Encyclopedia of China. Starting with encyclopedia resources and cooperation on developing, planning and selecting topics for content that is suited to overseas readers, we will rely on our partners' overseas professional editorial teams and sales teams to promote Chinese encyclopedia content to international audiences, and broadcasting their content in depth. The way of building a joint editorial office is a step forward compared with simple copyright transactions, and enhances the cooperation and interaction between Chinese and foreign publishing houses. Of course, our cooperation is still at an early stage. Establishing a joint editorial office has several prerequisites: a high level of reciprocal trust, a strong desire to promote Chinese culture, implementable project support, and a plan for long-term deep cooperation. All four of these elements are essential.
(translated by Chen Huiyi)