■By Jin Yixin
What kinds of books do Chinese readers prefer? Recently, China’s online book platforms, Jingdong Books and Dang-
dang, successively unveiled their top book lists in H1 2023, summarizing the highly popular books that have captured readers’ attention. The lists in-clude classic bestsellers such as The Three-Body Problem (《三体》), Dream of the Red Chamber (《红楼梦》), To Live (《活着》), Red Rock (《红岩》),
and others. There are also books like The Knockout (《狂飙》) and Not Just Comics Series (“不白吃漫画”系列) that have gained popularity due to their corresponding TV shows and viral short videos. During this summer vacation, educational books like Xinhua Dictionary (《新华字典》), New Concept English(《新概念英语》), and Xiao Xiurong’s 2024 Political Science Exam Preparation Series (“肖秀荣2024考研政治”系列) have attracted increas-
ing attention.
These two major online book platforms have not only leveraged the advantage of sales data to meticu-lously select and recommend the most popular books to readers, but
the commercial
aspect
of the list
is also more conspicuous.
Works
by authors
like Liu Cixin, Mo
Yan, Higashino Keigo, and Feng
Tang are all nominated on the list, and the authors’
own popu-larity further drives sales on the platforms.